Foil Stamping and Embossing

Foil Stamping
The main purpose of many printed pieces is to convey a message. But if those pieces don't capture the attention of your audience, they won’t serve much of a purpose. One way to make sure your products garner plenty of attention is to incorporate foil stamping into your design.

In the foil stamping process, colored or patterned foil is pressed between a heated die and the paper to be stamped. The heat and pressure transfer the foil to the sheet. The result is a dramatic and elegant appearance that’s popular for both hard and soft book covers, letterhead, packaging, cards, pocket folders, brochures and other applications.

Embossing
As new products hit the marketplace and retail shelf space becomes increasingly valuable, marketers are looking for designs that grab the attention of prospective customers quickly and effectively. Embossing and debossing is a great way to set book covers, software and other product packaging apart from the crowd. Of course, embossing and debossing is also ideal for adding elegance to annual reports, yearbooks, pocket folders and more.